Starts From INR 21999/-
Starts From INR 39999/-
Starts From INR 74999/-
Starts From INR 84999/-
Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way.
Enter content marketing.Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.
In Digital Marketing SEO Stands for Search Engine Optimization.
How Can SEO Help Your Company? Search Engine Optimization (SEO) is a Critical Component of Online Marketing. SEO is a Combination of the Latest Onsite and Off-Site Strategies to Produce Top Results. In Easy Words i.e: Search Engine Optimization is the Process of Affecting the Online Visibility of a Website or a Web Page in a Search Engine's Unpaid Results - Often Referred to as "Natural", "Organic", or "Earned" results.
Search engine marketing (SEM) is related to SEO in that they both deal with digital marketing outreach on search engines like Google and Bing. However, SEO typically refers to internal, organic website optimization while search engine marketing is commonly known as advertising through a paid media budget.
While SEO will help your website traffic increase through natural algorithmic means, SEM earns traffic through the process of purchasing ads on search engines. In the image to the left, you will see a search engine results page that is the result of typing the keyword “digital marketing” into Google. The top four results have a small green box that says “ad” underneath the primary title link. This signifies paid advertising, or search engine marketing, where a brand or business has paid Google to display their ads at the top of the page for that specific keyword.
There are many targeting factors that come into play in this form of digital marketing. Through search engine marketing on Google Adwords, you can choose the location and several other factors to improve the efficiency of your paid advertising campaign. This form of SEM is often referred to as Pay-Per-Click (PPC) advertising.
SMM refers to both organic and paid digital marketing efforts on social media networks like Facebook, Twitter, and LinkedIn. Social media marketing encompasses many different activities and many consider this to be the future of digital marketing.
While social media channels become the hub of activity online in the modern age, this is where consumers engage each other in conversation. Furthermore, it’s also the nerve center of business and brand engagement for large subsets of the population.
Having a Facebook page is almost necessary for digital marketing efforts in the current online marketplace. Having multiple social media accounts on the right networks is even better. Moreover, posting relevant content regularly and building an engaged audience of followers can help grow your business immensely. Finally, paid social media campaigns have become immensely effective, even rivaling the similar efforts made on search engines.
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.